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As an executive dad, you understand ROI. You've mastered the art of investing resources for maximum returns in your business. But here's the reality that keeps many of us up at night: while we're expertly managing multi-million dollar portfolios, we're often giving our children nothing but the leftovers of our time and energy.
The truth? Your greatest return on investment won't come from your next business deal – it will come from the intentional minutes you invest in seeing, hearing, and knowing your children.
Through years of working with high-performing dads, I've developed the TWS Method (Time Well Spent). This isn't another time management system – it's an investment strategy for your most important asset: your relationship with your children.
Think of it this way: Just as you wouldn't randomly throw money at the market, you shouldn't randomly throw time at your family. Strategic investment requires strategic timing.
The first five minutes after your child wakes up are pure gold in your investment portfolio. "Seeing requires proximity" – you can't outsource this connection any more than you could outsource your company's vision. Your physical presence in these moments compounds over time, building trust and security that no amount of material success can replace.
The five minutes immediately after reuniting post-work/school are your mid-day market correction. "Hearing requires prompts and posture" – this is where you adjust your position, realign with your most important stakeholders, and gather intelligence that no executive summary could provide.
The final five minutes before bedtime are where your daily investments mature. "Knowing requires perspective informed by seeing and hearing" – these moments are where you realize the dividends of your earlier investments, building the kind of deep understanding that creates generational returns.
This isn't just feel-good advice. Dr. Jaak Pankseep's research on "The 9 most important minutes of your child's day" confirms what successful family leaders have known for generations: timing matters as much as quantity when it comes to emotional investment.
Strategic Scheduling
Block these 15 minutes like you would a board meetingYour children are your most important shareholders
Energy Management
Structure your work schedule around these high-yield windowsDon't give your family your leftover energy
Quality Investment
Focus on presence, not problem-solvingBuild unshakeable bonds through consistent attention
"I travel frequently..." Use technology as a bridge, not a barrier. Video calls during these specific windows maintain your investment strategy even when you're physically distant.
"My schedule is unpredictable..." Start with one investment window and build your portfolio from there. Consistency in one area creates momentum for others.
"I'm exhausted during these times..." Remember, presence is your most valuable currency. Sometimes just being there, fully present, yields the highest returns.
As a business leader, you understand the power of compound interest. Apply this same principle to your family investments:
Daily deposits of presenceConsistent reinvestment of attentionLong-term perspective on relationship growthGenerational impact focus
Audit your current time investmentsClear space for your three 5-minute power windowsCommunicate the non-negotiable nature of these investments to your teamCreate accountability systemsTrack your consistencyMeasure the relational returns
Remember: While your business success might make the headlines, your legacy will be measured by the depth of connection you build with your children. These 15 strategic minutes aren't just another time management technique – they're your highest-yield investment in building a legacy that truly matters.
Every day, you're making investment choices. You're either investing in seeing, hearing, and knowing your children, or you're investing elsewhere. There's no neutral position. The good news? Even small, strategic investments, made consistently over time, can yield extraordinary returns in your family's life.
If you're an executive dad who's ready to move beyond theory and implement these strategies in your unique situation, let's talk. I work with select high-performing fathers who are committed to building a legacy that transcends their business success.
During our 45-minute strategy session, we'll:
Assess your current family time investment strategyIdentify the specific barriers holding you backExplore how the TWS Method can work within your executive scheduleDetermine if our coaching program is the right fit for your goals
I only work with fathers who are serious about making their family relationships a top priority. If building deep, joyful bonds with your children is among your top three priorities in life, then book a strategy call today.
Remember: Information alone doesn't lead to transformation. If reading books and blogs was enough, we'd all be perfect parents. Real change happens through implementation, accountability, and support. Take the next step in your journey toward becoming the father your children need.